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Creating an event product
An Event is a live, scheduled session that a group of customers attends together at a specific time. Webinars, live workshops, group coaching calls, launch events, Q&As — anything where one host meets many customers at once.
Quick answer
Open Products → + Add product, pick Event, and you land in the Event Editor. Set the title, the duration, your timezone, the location (your Zoom link, Meet link, or address), and how many seats per slot. Add at least one slot from the Slots area. Switch to Published and Listed when you're ready to sell tickets.
When to use Event
Event is for the moments where everyone shows up at the same time and gets the experience together. A few examples:
- A webinar on a topic you're launching.
- A group coaching call that meets weekly.
- A live workshop where attendees follow along.
- A launch event where you walk a cohort through something new.
Anything that has a fixed start time and a group of customers attending the same instance of it.
Event vs Appointment
These two product types look similar at a glance but solve different problems.
| Appointment | Event | |
|---|---|---|
| How many customers per slot | One | Many |
| What the customer picks | A time on your calendar | One of your scheduled slots |
| Best for | 1-on-1 coaching, consultations, calls | Webinars, workshops, group calls |
| Joining details | Auto-generated for Meet/Zoom integrations | Whatever you paste into the location field |
If you're selling your time to one person at a time, use Appointment. If you're hosting a group, Event is the one.
Opening the Event Editor
From Products in the sidebar, click your event. The Event Editor opens with three tabs across the top:
| Tab | What you do here |
|---|---|
| Checkout | Edit the buy page customers see before they sign up. |
| Confirmation | Edit the post-signup page and confirmation copy. |
| Settings | The core event configuration — duration, timezone, location, capacity, slots, banner. |
Most of the setup happens in Settings. The other two tabs are for fine-tuning copy.
The core fields
These are the settings every event needs.
Title and description
The title is what shows on your storefront card, on the signup page, in the calendar invite, and in every email. Keep it specific — "Friday Morning Yoga with Sara" beats "Yoga Class."
The description shows on the signup page below the banner. Use it to explain what attendees will get out of the session — the agenda, who it's for, what they'll walk away with.
Banner image
A wide image (16:9) at the top of the signup page. JPEG/PNG/JPG/GIF/WebP up to 5 MB. Klixey resizes it for you — upload at whatever resolution you have. The banner also counts toward your workspace storage (see Storage usage).
If you don't upload one, the signup page falls back to your store's default styling.
Duration
How long each session of the event runs. Anywhere from 5 minutes to 480 minutes (8 hours), so a 5-minute drop-in and a full-day intensive both work.
This number drives the calendar invite duration. If you set it to 60 minutes and add a slot at 2pm, attendees see a calendar block from 2:00 to 3:00.
Timezone
Your timezone — the one you'll be hosting in. Slot times are stored against this timezone.
Attendees see slot times in their own timezone when they look at the signup page. So if you set up a slot at 2pm Eastern, an attendee in London sees 7pm. The calendar invite handles the conversion the same way.
If you move timezones
If you travel and want a one-off event in a different timezone, you can change the timezone field on the event itself before adding slots. Don't change it after slots already exist — attendees who signed up will see the times shift.
Location
Free text up to 500 characters. This is where you paste the joining details. It lands in:
- The signup confirmation email.
- The calendar invite attendees download.
- The reminder emails.
Most creators paste a Zoom link or Google Meet link here. For in-person events, paste an address. You can also write longer notes — "Zoom link: ... Dial-in: ... Backup phone: ..." — anything that helps attendees join smoothly.
Event doesn't auto-generate a meeting link
Unlike Appointment, Event won't create a Google Meet or Zoom link for you. Paste your own. The same link is used for every slot of this event, so if you want each session to have its own room, create separate events.
Seats per slot
How many customers can sign up for any single slot. Anywhere from 1 to 1,000.
Set this to the real capacity of your session — your Zoom plan, your venue, or just the group size you want to keep things personal. Klixey closes the slot to new signups the moment it fills up, and customers who hit a full slot see a Sold out label instead of a sign-up button.
If you have multiple slots, each one has its own capacity counter. Slot A filling up doesn't affect Slot B.
Pricing
The pricing panel is the same one every product type uses. You can:
- Charge a one-time price per signup.
- Offer subscription pricing (less common for events, but possible).
- Make the event free — handy for community Q&As, demos, lead-generation webinars.
Free events still send confirmation emails, calendar invites, and reminders. The only difference at checkout is the customer doesn't enter a card.
→ Pricing your products has the full walkthrough.
Adding your first slot
An event isn't bookable until it has at least one slot. Slots live in their own area of the editor — once you've filled in the core fields, head to the Slots panel and click New slot. Pick a date and time and you're done.
You can add as many slots as you want — a one-off webinar has one slot, a weekly workshop has several.
→ Managing event slots covers creating, cancelling, deleting, and the attendee list.
Confirmation page and emails
The Confirmation tab controls what the customer sees after they sign up, and what goes in the signup confirmation email. By default, both include the event title, the slot time (in their timezone), the location, and a calendar invite.
You can rewrite the headline and description on the Confirmation tab to add a personal note — "Excited to see you Friday! Make sure to..." See Editing checkout and confirmation copy for the editor pattern.
For the email reminder cadence (24 hours, 2 hours before), see Event reminders.
Autosave
Every field saves as you type. There's no Save button. The indicator next to each field shows when your latest change has landed. See Autosave for the full story.
Who on your team can edit an event?
Anyone with Owner, Admin, or Editor can build an event, manage slots, and edit copy. Viewers can see the editor but can't change anything. See Roles & permissions.
Tips
- Set the location before you publish. It's the most-forgotten field. An empty location field still lets customers sign up but leaves them confused about how to join.
- Pick your capacity intentionally. "1,000 seats" is the max but rarely the right number — be honest about how many people you actually want in the room.
- Use a single event for a recurring series. A weekly workshop that runs the same content can be one event with several slots. If each session is its own offer, use separate events.
- Sketch the title and description before you upload the banner. The banner is the easiest field to swap later; the copy is what sells the seat.
Related
- Managing event slots — create, cancel, delete, and view attendees.
- Event reminders — when reminders fire, and what cancellation emails look like.
- Pricing your products — one-time, free, and recurring options.
- Editing checkout and confirmation copy — the editor pattern used by every product type.
- Storage usage — banner size counts toward your quota.
- Roles & permissions — who can edit what.