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What a customer experiences post-purchase
After your customer pays (or claims a free product), they go through three things in quick succession: a confirmation page, an access email, and arrival in the customer portal. This page walks through each one and what you can customize.
Quick answer
The buyer sees a confirmation page styled with your brand, gets an access email from your store seconds later, and lands in your customer portal when they click through. You can customize the confirmation page's headline, description, and primary action — and the emails are sent on your store's behalf with your logo and branding.
The confirmation page
Every product type lands on a confirmation page that's a) styled with your brand and b) customizable through your product's Confirmation editor tab. You control:
- The headline ("You're enrolled!" or whatever fits).
- A description or what's-next instructions.
- The banner image at the top.
- The primary action button — usually a link to the customer portal, but you can change the label.
By product type, the default action is:
| Product type | Primary action on confirmation |
|---|---|
| Course | Open the course in their portal |
| Community | Open the community |
| Appointment | View booking details (calendar invite below) |
| Event | View slot details (calendar invite below) |
| Membership | See everything included |
| Digital download | Download the file |
| Lead magnet | Download the free file |
For appointments and events, the confirmation page also shows the date, time, duration, and meeting location.
The access email
A few seconds after the confirmation page renders, an email lands in your buyer's inbox. The exact email depends on what they bought. The common pattern:
- Sender uses your store name and your store logo appears at the top.
- Subject matches the product type ("Enrollment confirmation", "Welcome to the community", "Your download is ready", "Booking confirmation", etc.).
- A single tap gets them to what they bought — either a magic link that signs them in, or a sign-in link with their email pre-filled.
You're the sender on record
Customers see your store name in their inbox, not "Klixey." Replies go to the support email you set in your store settings.
Magic link vs password
Here's the thing many creators don't realize: a customer doesn't need to create a password to get into their portal.
- First time on your store? Their email contains a magic link. One tap signs them in. No password setup.
- Already set a password on your store? The email links to your sign-in page with their email pre-filled.
Klixey picks the right one automatically — buyers don't choose. Magic links are valid for 7 days and work once. For the full picture, see magic link vs password.
Why this matters for you
Lower friction means more buyers actually get into their purchase. A first-time customer who'd otherwise bounce off "create an account" is signed in with one tap straight from the email.
Calendar invites (appointments and events)
When a customer books an appointment or signs up for an event, the confirmation email includes a calendar attachment. Opening it adds the slot to their Google Calendar, Apple Calendar, or Outlook.
If you've connected your own Google Calendar to your workspace, your customer gets a native Google Calendar invite from your account instead — same effect, but it shows up in their calendar as a regular invite from you.
Buyers also get reminder emails before each session (typically 24 hours, 2 hours, and 10 minutes ahead for appointments; 24 hours and 2 hours for events).
Where the customer lands
Click through from the email or the confirmation page and your customer arrives in the customer portal — a separate area from your storefront, scoped to your store. From the portal they:
- Watch courses (modules, lessons, video, progress).
- Read and post in communities they've joined.
- Manage their memberships and active subscriptions.
- Update their card and download Stripe-hosted receipts on the Billing tab.
- View past payments and access their digital downloads.
The portal lives at klixey.com/{your-slug}/portal/ — or /portal/ on your custom domain.
Subscription lifecycle emails
If the customer bought something recurring (a subscription course, a paid community, a recurring membership), they'll see more emails over time as billing happens:
| When it goes out | |
|---|---|
| Welcome | Right after subscription starts |
| Renewed | After each successful renewal |
| Payment failed | When a renewal didn't go through |
| Suspended | After repeated failed retries |
| Reactivated | When access is restored |
| Cancelled | When the subscription ends |
All of these come from your store, branded with your logo. See payment failures for the full sequence and how to help a buyer recover.
What you can customize, what you can't
| You can change | You can't change |
|---|---|
| Confirmation page headline, description, banner, primary action | The structural flow (confirmation page → email → portal) |
| Email sender name (your store name) | The fact that Klixey sends the emails on your behalf |
| The store logo and brand colors used across emails | Magic link validity (7 days) or password reset validity (60 minutes) |
| Your support reply-to address | Which emails fire on which events |
For deeper email customization (subject line tweaks, full template overrides), we don't currently expose that — let us know if you need it.
Related
- How checkout works — what happens just before this.
- Magic link vs password — how access is granted without forcing a password.
- Refunds, failed payments, and disputes — handling money after the sale.